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Brand Manager

Make your mark, and create ownership in this new position as Brand Manager. End to end brand campaign management is your gig, we want you to blow us away with your practical & creative delivery skills
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Want to work for a strong Kiwi brand with great culture? Want to be part of an exciting period of development and make a difference with your creative skills?

JUCY is an award-winning, New Zealand owned and operated tourism company, and has been painting the world green and purple since 2001. You’ve no doubt seen our campers and cars  dominating the open road and offering people an incredible travel experience! Did you also know that JUCY isn’t just a rentals company in NZ, Australia and the USA? We also provide unique JUCY Snooze accommodation with our ensuite rooms and innovative POD shared-dorms, and have our JUCY Cruise experience in Milford Sound where we transport our customers through the eighth wonder of the world. And who could forget Miss Lucy’s, our contemporary rooftop bar and pizzeria in Queenstown, loved by both locals and tourists.

Make your mark, and create ownership in this new position as Brand Manager. You’ll be joining the shared services Sales and Marketing team, reporting directly to the Group Marketing Manager and working alongside our in-house graphic design and social media team. This full-time role is based at JUCY HQ in Auckland Central, and there will be some travel from time to time – that’s what we are all about, experiences! 

If end to end brand campaign management is your gig, we want you to blow us away with your practical and creative delivery skills, with proven experience working within a fast paced (often reactive) environment. You’ll need to consider our brand positioning and the customer journey, ensuring that we are marketing our products at the right time, to the right audience and within the right channels. Your mission, should you choose to accept it, is to increase the chance of sales through considered executions that drive brand awareness!

This is a pivotal hands-on role, and you’ll need to be a true multi-tasker, balancing our BAU projects for the business stakeholders, whilst supporting your line manager to bring to life new commercial partnerships, brand activations, events, and product launches (like our exciting new Snooze & Miss Lucy’s Auckland build). You’ll be crucial in ensuring that projects are delivered on time and on-brand. Managing to budget, engaging with key team members and external agencies, to ensure updates on progress, milestones and requirements are communicated with finesse.

Have we got you on the hook yet? Well this might! We want you involved with our company wide brand evolution and development in early 2020 – we will be inherently JUCY but more contemporary!

As a Brand Manager at JUCY, you’ll have: 

  • 5+ years’ experience
  • Proven end to end brand campaign management experience
  • Brand guardianship experience
  • A way with words – copy writing / brief writing skills
  • Stakeholder relationships with agencies, partners and suppliers is key
  • Creativity is a given, so how about the use of data and insights to ensure ROI on marketing / brand activities and investments?
  • If you have experience working in Silver Stripe (our content management system for the JUCY world websites), that would be a bonus, but not essential

In return, we offer amazing career opportunities across the globe and a fun and vibrant work environment. You are also entitled to discounts on JUCY rentals, JUCY Snooze and free JUCY cruises in Milford Sound! So, if you are all about brand, and an adventure lover, we’ve got you covered in all aspects from job to hobbies!

What separates us from our competitors is our people, our understanding of our customer, and our inherent drive to give travelers the green light to have the time of their lives  – So, if you think you’ve got what it takes, and you’re keen to live by our JUCY values of FUN, FAMILY, PRIDE and PASSION, what are you waiting for – get in touch and make a difference!

Or, know someone who would be a perfect fit? Let them know!



81 Fort St
1010 Auckland Directions 0800 399 736



At JUCY we believe in living a life less ordinary! And when you work here, you get awesome stuff. Here's a taster:


  • Adventures On Us

    5 free nights a year in a JUCY vehicle of your choice, a free night in each of our state-of-the-art Snooze accommodation, and unlimited trips on JUCY Cruise in the Milford Sound

  • Culture Awards

    With things you actually want to win, like adventure or wellness packages, and even cash!

  • JUCY Gives

    A paid day of leave to work out there in the community for your favourite charity

  • Discounts

    On JUCY product for your friends and family!


JUCY has over 350 awesome crew members, focused on delivering the ultimate customer experience. JUCY staff are well-travelled, passionate, friendly and knowledgeable. Everyone lives and breathes our values everyday – Fun, Family, Passion, Pride. 

With fantastic career progression, and awesome JUCY programs in place (like JUCY Swap - where you can swap locations for a week, to JUCY Gives where we  pay all out JUCY crew a day to go and give back to the community and environment) 

You will feel part of the family the minute you walk through the door, and with a culture that is all about diversity - you can be the same person you are at home here. In fact we encourage it! 

Already working at JUCY?

Let’s recruit together and find your next colleague.

  • Ali Appelman
  • Begum Fincham
  • Damiana Fortini
  • Joshua Maheshwarappa
  • Lisa Beckmann
  • Matt Healy

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